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January 17, 2017 / Apley Estate - Hamiltons

Ironbridge Walking Festival walkers at Apley Farm Shop

ironbridge-walking-festival-map-a3 telfordlogoIronbridge Walking Festival walkers will be at Apley Farm Shop on Sunday 5 March & Sunday 7 May.

They’re walking 21 miles on Sun 7 May, on a route which passes by Apley Farm Shop’s Creamery Café & which crosses some of the Apley Estate land (by special permission).

If you’re interested, don’t delay getting in touch as there are only 20 places.

Just click HERE to email the organiser Neil Cartman.

Click HERE to see the draft 2017 programme for the Ironbridge Walking Festival


The official walk description is: “A circular 16 mile walk to the Apley Farm Shop. It is 11 miles out via some spectacular viewpoints with a most welcome drink in the Creamery at the Apley Farm Shop. Then it is a gentle 5 miles back to the Iron Bridge”. To see the route, click HERE.

Practice walk: They’ll be doing a 21 mile practice walk on Sun 5 Mar, dropping in at Apley Farm Shop approx. 11h15. They will then have 6.5 miles around the Estate (by special permission), using their planned route, expecting to return to Apley Farm Shop c. 14:15 and then 5 miles back to their cars at the Ironbridge car park.

Real thing: The actual walk (during the Walking Festival) will be on Sun 7 May, dropping in at Apley Farm Shop for approx. 11h30. They’ll stay approx. 30 mins in café before heading off to complete the route.

January 16, 2017 / Apley Estate - Hamiltons

Cafe, Playbarn & farm shop news

2017-01-17-afs-cafe-eat-here-enjoy-at-home-board-a3-jpegFresh from Apley Farm Shop, I’ve got 3 snippets of news from our Creamery Cafe, Pigg’s Playbarn & the farm shop:

In the cafe, you’ll see these reminders – Eat here, Enjoy at home – you can buy nearly all the ingredients of your cafe meal in the farm shop & try it yourself in the comfort of your own home.

In Pigg’s Playbarn, we now have hot food available. There is a variety of fillings for our locally grown jacket potatoes. Great if your children are hungry straight after school & saves parents having to cook supper. Bring some friends & make an occasion of it !

In the farm shop, we’ve got some great offers for Valentine’s Week (11-19 February), we have 3 offers for our Apley Loyalty Card Holders. Have you thought about what you’ll do for Valentine’s – a card, a special bottle of wine over supper, a hamper, favourite foods ?!

  1. Enjoy 10% off when you spend £40 or more
  2. Enjoy 10% off wine & spirits
  3. Special value St Valentine’s Day hampers

If you don’t yet have a Loyalty Card, just ask a member of staff. Very soon, you’ll be able to sign up online too.

PLUS – The scrumptious Welsh Nom Nom chocolate will be on offer – 3 bars for £12. The “delicious factor” is measured by how many minutes it lasts in our kitchen at home. This lasts less than 10 mins if we’re all at home !

PS. Only 6 weeks until 1 March – nearly there ! I get so excited about Spring coming, as the evenings get lighter again.

January 14, 2017 / Apley Estate - Hamiltons

Phil Allen is back as Head Gardener of Apley Walled Garden

2017-01-12-awg-progressWe’re all delighted to announce Phil Allen is back as Head Gardener of Apley Walled Garden. He began on 3 January, pretty much picking up where he left off in May last year. On day 1, we gave a talk to the Bridgnorth Horticultural Society & on day 2, we met the seed merchant from Kings’ Seeds, Paul Jamson, to select our 2017 crops. On day 4, he delivered to the Creamery Cafe chefs some rosemary & horse radish root, though the rhubarb will be another 2-3 wks. Sadly the Japanese Burdock is on the woody side ! On day 5, I took another tour booking. It’s now day 9 & he has just sent me this photo showing bed preparation. Fab progress already !

With all Heads of Department, we’ve just developed marketing plans for 2017, which includes working closely with Phil, to use what’s in season in our cafe / butchery / playbarn & farm shop.

Follow him on Facebook (click HERE) or on our Instagram account.

January 13, 2017 / Apley Estate - Hamiltons

Apley butchery news, courses & offers


Apley Fidget pie, £2.99 or 2 for £5


Pork, ginger & spring onion sausages, 59p per 100g

2016-11-05-afs-a5-butchery-courses-leaflet-jpeg-page-2 2016-11-05-afs-a5-butchery-courses-leaflet-jpeg-page-1Apley Butchery counter has a huge variety of pies & pasties. Let our friendly butchers help choose the best for you & your family. See our lists below for our fillings.

Sausage of the week (showing here) is pork, ginger & spring onion (59p per 100g).  We have a special sausage deal for our Playbarn customers – pick up 4 free sausages when you present your [same day playbarn entry] receipt to the butcher & he’ll give you 4 free sausages for your family to taste, discover, enjoy ! T&Cs apply – see website for details.

Don’t miss the rare chance to improve your butchery skills & spice up your January evenings. Bob is running an ‘All about Pork’ course (with meal) 5-9pm for £90 on the  butchery counter & in the Creamery Cafe on Monday 16 Jan. The same course but without a meal will run 5-7pm on Tuesday 17 January.

‘All about beef’ with a meal is on Mon 23 Jan & ‘All about beef’ without a meal will be on Tues 24 Jan, with the same timings as for the pork course. Our leaflet with full details is below.

Here’s our tasty list of 12 cold cutting pies

They’re £2.99 each or 2 for £5

  1. Huntman’s pie
  2. Ploughman’s pie
  3. Apley pork pie with egg
  4. Chicken, ham & stuffing pie
  5. Pork & leek pie
  6. Pork with Shropshire Blue pie
  7. Apley game pie
  8. Apley pork pie (plain)
  9. Turkey & apricot pie
  10. Fidget pie
  11. Pork & chilli pie
  12. Turkey & ham pie


£2.25 each or 3 for £5

  1. Venison pasty with goat’s cheese & raisins
  2. Balti chicken pasty
  3. Vegetable pasty
  4. Ham & cheese pasty
  5. Chicken & vegetable pasty
  6. Beef & mushroom pasty
  7. Chilli beef roll
  8. Beef & vegetable pasty

Don’t forget game is still in season until 1 Feb, so enjoy it whilst it’s available. If you’re a venison lover, just text Bob on 07792 22 37 93 to find out if he has some local venison in stock, as it sells very fast. Next week, Bob will have available some of the first ever Apley lamb bacon – yes that’s bacon NOT made from pork ! Watch this space ! …

January 12, 2017 / Apley Estate - Hamiltons

Favourites & essentials from Apley Farm Shop


Get ready for a tasty Pancake Day – Tues 28 Feb


Apley jam tarts, Apley scones, Apley tarts, Apley cakes, Apley coffee, Apley tea, Apley beers, Apley honey .. some of our Apley range (there’s Apley cheese too)


Apley winter warmer slice – try before you buy – available in our cafe & shop


Lady Hamilton’s essentials range – free range eggs, quails eggs, Oak Apple Catering cheese nibbles, yoghurt, Netherend salted butter, Macneil’s Smoked salmon, Swifts Bakery bread, Shropshire granola, Apley cheese & for Gavin, coffee & blue cheese

Especially at this time of year when our customers prefer not to venture far due to fewer daylight hours & bad weather, we find our daily essentials are more in demand than ever. Eggs, milk, butter, bread, juice …

Also showing here is our Apley range, pancake day ingredients, our winter warmer slice & my own Essentials range – things I regularly buy week in, week out. There’s heaps more of course – I love almost everything in Apley Farm Shop (eg. except beer!), so it’s hard to select favourites & squeeze them all into 1 photo. For example, the Seville orange juice & Clive’s Fruit Farm orange & mango juice are both top of my list, but not showing here, so I’ll get those in another photo very soon.

January 11, 2017 / Apley Estate - Hamiltons

Gardeners’ Question Time – Fri 19 May

2016-12-22-awg-gardeners-question-time-poster-final-jpegWhen the weather is this awful, why not book yourself into something in the spring or summer, starting with Gardeners’ Question Time at Apley Farm Shop. It’s a charity event organised by the Telford Centre Rotary Club to raise funds to help eradicate polio completely.


The panel pf expert gardeners will include:

David Wassell MBE – Landscape designer & Chelsea Gold medallist in the prestigious large gardens category; head of landscape contracts London Royal Parks including St James’s Park & the garden at 10 Downing Street

Phil Allen – Head Gardener of Apley Walled Garden, Horticulturalist & occasional gardening expert on BBC Radio Shropshire.

Paul Shuttleworth – Paul will host our Question Time on 19 May. He also hosts BBC Radio Shropshire’s popular Sunday Garden Questions programme

The programme for the evening

  • 5:30pm – Meet at Apley Farm Shop off the A442 South of Norton
  • 6-7:30pm – Conducted tour of the nearby beautiful & historic Apley Walled Garden in its lovely setting on the Apley Estate
  • 7:30-8pm – Glass of wine & canapes (included in ticket price). Barbecue (not included in ticket price) also available
  • 8-9:30pm – Gardeners’ Question Time (approx. end time)

Further information

In the event of inclement weather please bring waterproofs & or umbrellas & suitable shoes. Some walking is involved over rough or possibly muddy ground.

Christopher Mackrell                                      John Wesley                

07906 33 23 70                                                 07739 320 314


Apley Farm Shop (TF11 9EF*) is just off the A442 between Bridgnorth & Telford, on the south side of the village of Norton, known for its Hundred House.

* don’t go to Stockton church which shares the same postcode!

On arrival, please have tickets or copies of booking confirmation with you.

The Rotary Club of Telford Centre would like to thank Lord & Lady Hamilton for their kind help & support in the organisation of this event.

For updates on the event, see – or follow this blog

The polio appeal is managed in the UK by The Rotary Foundation of the UK: Charity no. 1002059.

Interested ? Click HERE for tickets.

January 10, 2017 / Apley Estate - Hamiltons

Ladies’ night at Paint & Create, Apley Farm Shop

paint-create-sw-4The first Ladies’ Night of 2017 is in the diary and filling up fast. Contact us now to book your place.

Join us for a fun and different night out. Bring your friends and enjoy a glass of wine in a social and creative environment. No experience (or skill!) necessary.

Thursday 2nd February 2017, 7pm – 9pm

Address: Paint & Create, Apley Farm Shop, Norton, Shropshire, TF11 9EF, 01952 730 220

Facebook: paintandcreateshropshire

£5 for wine and nibbles + pay for what you paint.

£10 per person payable upon booking (£5 wine and nibbles + £5 towards your item to be deducted on the night)


January 9, 2017 / Apley Estate - Hamiltons

First Apley butchery course tomorrow

2e0a07022016-11-05-afs-a5-butchery-courses-leaflet-jpeg-page-1 2016-11-05-afs-a5-butchery-courses-leaflet-jpeg-page-2The first Apley butchery course is tomorrow evening, Monday 9 January. So if you’re ready to spruce up your January & kick start the new year with a new skill, click HERE to join in or call us on 07739 320314 or 01952 581 002.

It’s “All about lamb” on 9 & 10 Jan, on Monday with a meal, on Tuesday without. Then next week, it’s “All about pork” on 16 & 17 Jan (again, with meal Mon, without Tues). And finally on 23 & 24 Jan, it’s “All about beef”. You can pay for these with gift vouchers, available via our online shop.

Spot the typo – 5-9pm is a 4hr course, not 5hrs !

January 7, 2017 / Apley Estate - Hamiltons

Apley Estate annual party

2017-01-07-apley-estate-staff-partyYou may have noticed a silence – we have been without consistent wifi since before Christmas. It’s been half a megabyte at best, dipping in an out. It’s vital to me at all times, but most of all when our children are home for the holidays. Home wifi enables me to look after the children & work at the same time. Our MP is campaigning to improve wifi in rural areas, so that countryside residents are not disadvantaged. At last today we were able to celebrate having home wifi again ! Obviously we’re quitting BT & have signed up to a microwave-based (from a mast) wifi service (SWS, Airband & Unitron all operate in our area).

Then this evening, we’ve just been to the Apley Estate annual staff party in the stunning tithe barn (shown here) at the Hundred House in Norton. It’s owned by the Apley Estate but has been beautifully run by the Phillips family for over 30 years.

It’s the chance for Gavin & I to say a huge thank you to our amazing staff. Key notes from my speed-speech below should have mentioned the massive importance of community, which is what everyone round the world seeks & what Apley offers in spades (excuse the pun!):

“This party is to say a huge thank you to all our staff who run the different parts of the Apley Estate. We couldn’t run it without you. It’s very special to be part of a traditional, quintessentially English, family run country estate. You all make very special individual contributions, working incredibly hard, showing such commitment & making a great team. Many of you often work very long hours – starting very early & or finishing very late. It’s by no means straight forward running an estate dating back to the 16th century in the 21st century, but using the latest technology to our full advantage, we can overcome some of the challenges facing us. Most of our marketing now digital, online & via social media. We’ve got some great projects lined up for 2017, some of which will come off, some may not. They include working closer with TV companies & launching a new Apley product. Now we have national delivery via our online website, our horizons are broader than ever. You are our Apley ambassadors – you each make a contribution to our final end products & services. We need you all to be part of the process. I don’t want to single out anyone, but must welcome John Wesley as farm shop general manager & welcome back Phil Allen as Head Gardener. Thank you all for taking the time to come this evening. I hope you really enjoy yourselves. Thank you to the BBC’s Paul Shuttleworth for being our DJ & the Hundred House for what I’m sure will be a delicious meal. Happy New Year !”

December 30, 2016 / Apley Estate - Hamiltons

New Year’s Eve promotions

Apley Farm Shop has some great New Year’s Eve promotions ready for you  tomorrow: begin your evening with some bread from Swift’s Bakery dipped in extra virgin olive oil by Philotimo (Greek Secret) & their olives. We have 4 green pitted varieties & 1 black variety (with stones).

For your main course, take advice from our butchers who will advise you on cuts & quantities of meat for your main course. Try bone-in-leg of pork £4.39/kg or local venison (snap some up whilst it lasts). Leg steak joints of venison £13.75/kg. venison loin £18 per kg, diced venison £9.25/kg, shoulder of venison joints £7.50/kg. You can even pick up a haggis with whisky for £9.95/kg !

On our drinks shelves, we have Prosecco & Apple Sec (the latter is 2 bottles for £10). Find your pudding handmade in the Apley bakery – such as lemon tarts (we’d just had one with friends this evening – sorry it was all eaten before I had a chance to even think about photographing it) & chocolate hazelnut tort (our *tarts now come in very nice flat cake boxes on silver cake cards).

To finish your meal, pick up an Apley cheese board from our delicatessen counter – we have a wide selection of local, national & international cheeses, managed expertly by Donna whose cheese knowledge & expertise grows as our cheeses mature.

For a New Year’s day picnic, take Sausage of the Week which is pork with wild mushrooms.

An Apley New Year’s Eve hamper makes the perfect present if celebrating with friends & family. Either choose from a ready filled hamper, fill your own or ask our staff to prepare one tailor-made for you.

*I’ve just double checked the difference: A tart can have sweet or savoury fillings. A torte is a multi thin layered cake with intermediate fillings & frosting.

We’re closed on Sunday 1 January, but open 9:30-5pm (our usual bank holiday opening hours) on Monday 2 January. Thereafter, normal business hours resume.