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September 28, 2015 / Apley Estate - Hamiltons

Apley Plant Centre press release

Worfield-easter-3Apley Plant Centre have just shared this press release with me. Their garden centre looks prettier every time I go to the Apley Farm Shop office – it’s well worth a visit, for beginner or experienced gardeners. On the subject of gardening, if you missed hearing Phil Allen, Apley Walled Garden’s Head Gardener, with Paul Shuttleworth on BBC Radio Shropshire yesterday (Sunday 27 Sept, 12-1pm), listen again by clicking here.


Shropshire-based Worfield Plants, a leading trade supplier and producer of high quality alpines, heathers, and perennials to the UK garden centre trade, has expanded its operation by opening a new retail plant centre at Apley Farm Shop. 

The new Apley Plant Centre, which opened in June within the Apley Farm Shop Courtyard, is a boutique outlet on the A442 between Bridgnorth and Telford where gardening enthusiasts can find a wide range of plants, shrubs and flowers, and seek expert advice on plant selection, garden design and plant husbandry.

It also stocks a small selection of gardening goods, such as compost, tools, decorative plant pots and other high quality garden sundries.

The centre is stocked and managed by Worfield Plants, which is a trading division of Albrighton-based Boningale Limited.

Mark Lavers, Sales Manager at Worfield Plants, said as part of the joint venture with Apley, it is planning to test out new plant varieties and different retail ideas, which means customers will have the unique opportunity to buy some exciting products before they reach the wider market.

For example, Apley customers are able to buy Worfield’s very popular ‘Heuchera’ plants in much larger pots than usually available to consumers. If sales and feedback are good, the data will be used to help inform Boningale’s marketing strategy with its UK retail customers and put larger volumes into production next year.

“This is an exciting concept for us because we’ll be able to get informed feedback from a very discerning customer base and our plant experts, who are based at Apley,” said Mark. “It’s a vital area of business to market test ideas and Apley provides us with the ideal environment in which to do it.

“From a business perspective, it’s an interesting idea to use real world testing to report what works and what is less successful to our clients in the retail sector. We will have the data and reporting to confidently tell our customers that their customers will like them.”

Mark adds: “It also means that, unusually, customers at Apley – a very small plant boutique – can take advantage of our entire supply chain. It’s yet another example of how we are thinking differently in the marketplace and we are very excited by the potential for our work at Apley.”

Lord and Lady Hamilton of Dalzell opened the farm shop on the Apley Estate in 2011 and in addition to the plant centre, attractions include a cafe, Playbarn, clothes shop, animal park, Reiki centre and toy shop.

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