Apley butcher in the press

Wolverhampton Express & Star, 3 Oct 2015

It’s always great to get even a tiny [as long as it’s positive !] article in the press & here’s one of our latest. I’m looking forward to seeing his entries for the 2 competitions – Great British Sausage Week (Apley venison sausages are sooo tasty & lean – I can’t get enough of them!) & the Great Yorkshire Pork Pie & Sausage Competition this Sunday, 11 October.

Apley Farm Shop’s beer-loving customers (sorry, that excludes me – I’m not mad about the smell of malt, even in Horlicks !) will be delighted to hear that the Hop & Stagger told me their Apley Gamekeeper’s Gold & Apley Gardener’s IPA have just arrived at their brewery (at Astol Farm) & their Apley Woodman’s Bitter will be delivered (to them) next week on 15 October. So look out for it on the Apley Farm Shop shelves. I’ll ask Gavin to do the tasting !

I’ve just finished the marketing survey carried out on the day of the Apley Taste Off on 26 Sept. Fortunately, it’s much quicker to analyse the results than to accurately input them ! The results help me so much to know in which direction our future marketing should be heading. Nearly 1000 visitors came mainly from Telford, Wolverhampton, Bridgnorth & Shifnal. Two thirds were existing customers, one third new. Onsite publicity was the most effective means of advertising the event, followed by roadsigns, word of mouth, websites, Facebook & our newsletter.