How farm shop & deli owners best utilise social media ?

Recently, I was asked by the Guild of Fine Foods (GFF) to comment for this article on how farm shop and deli owners can best utilise social media for their business. Here is the result. I have much more detail if you’re interested. PS. Looks like Nick the cheese guru (on page 1) at Fodder could do with a spelling lesson before he writes any more banners !