We’re very lucky the Shooting Gazette came to chat to us about our Apley Smoked Pheasant & take some photos (I’m truly the least photogenic person ever – for one, I move too much!). Luckily that lovely spring sunshine held for us & we spent a fun few hours with our gamekeepers Gary & Dave, looking very smart in their shooting tweed. It’s an all year round product, perfect for summer picnics, so we just set up our usual style picnic to show how we enjoy it ourselves.
I managed to take this photo of the scene, to give you an idea.
I’m very passionate about using pheasant in this smoked, ready to eat form. It’s so widely available & yet under appreciated. It freezes well, which means it doesn’t have to be only enjoyed in the 3 months game season (when some people get a bit fed up with the glut!). Far more game is eaten on the continent & I believe strongly that pheasant (smoked or not) really should become the fifth meat, alongside pork, lamb, beef & chicken. It’s the ultimate free range meat, living in the woods shown in this photo.
Talking Game Magazine has some of the best pheasant recipes I’ve seen. Click HERE to get inspired, fish some out of your freezer & get cooking!
Before I go, last thing, twin packs of Smoked Pheasant are now available.
The air is full of the smell of cedar wood at Apley Farm Shop this week as Dave Bytheway sculpts beautiful birds & animals from Apley Estate wood. We’ll be positioning them around the Skylark Nature Trail, which starts & finishes in our car park.
Free nature trail guides will be available next week to take on your walks.
Watch Dave Bytheway, a very talented chainsaw sculptor working at Apley Farm Shop Thursday & Friday (11 & 12 April), creating sculptures for our Skylark Nature Trail. Get a sneaky preview by watching this FILM of him working today.
There is now a small charge. Turn up, pay in shop & walk or book online before you leave home.
We also have a super cafe, Food Hall, Playbarn, shopping, parking & masses to do for all ages. The Apley Maze will reopen mid July.
To contact Dave Bytheway call 07855 193 609 or find him on Facebook
To contact Steve who made this film & photos, visit A Decent Exposure Photography
Have you ever wondered how to spatchcock a chicken? Here is one of Apley Farm Shop’s butchers showing you how it’s done. This is the first in a series of ‘How to’ films we are compiling to help our customers know how to make the most of the meats they buy from us. If you can’t make it to our farm shop in Shropshire TF11 9EF, just visit www.ApleyOnline.com
And the new thing you may now be wondering is the origin of this funny word. It goes back to 1775–85 & is apparently an alteration of spitchcock, which is itself perhaps a plausible but incorrect shortening of dispatch cock. Spatchcock chicken would make a delicious alternative to lamb on Easter Sunday & is very easy to cook on a barbecue, when the sun’s out!

Deep snow for 2018 tractor rally
Yesterday, 88 members of The Bridgnorth Vintage Machinery Club (BVMC) arrived at Apley Farm Shop on their vintage tractors for their annual tractor rally. Only one breakdown & no snow this year- remember last year?!
Every year they fundraise for Midlands Air Ambulance & this year raised a fabulous ÂŁ1300. We are already looking forward to next year’s rally on Sunday 29 March 2020.Â
Please call David Spruce on 07986 17 07 15 with any enquiries.
Steve Watts of A Decent Exposure Photography took these super photos. 07446 140 448
Have you ever wondered how small producers of fine food & drink get their products spotted & ultimately sold in our food shops around the UK? Some brands were once ‘brand’ new to us, but are now familiar. One of the ways is The Speciality Fine Food Show in London in September & the Fine Food Show North (FFSN) in Harrogate in March. Both are organised by the wonderful Guild of Fine Food (GFF) who are largely responsible (with others) for facilitating the arrival of delicious food & drink into our homes. Think how much you like reeeeeally good food, how important it is in our lives, in making us happy & healthy.
I’ll be taking Lord Hamilton’s Apley Estate Smoked Pheasant to the Fine Food Show of the North 10-11 March for the first time, hopefully to successfully share with others my passion for it & the health benefits it can bring us all.
It’s smoked by multi award-winning MacNeil’s Smokehouse in Worcestershire, currently only sold in Apley Farm Shop in Shropshire but also available to anyone anywhere via ApleyOnline. Most importantly, it’s available in unlimited supply & all year round!
I’ll be on stand F12, a great corner & central location. It’s a trade fair for foodies & because it’s food, it’s fun too! Watch HERE what it’s all about.
Food & farming are core to Apley Farm Shop, which is set in the heart of the Apley Estate (in Shropshire, UK) where our farming operations develop & progress every year. I will endeavour to continue to share notes on a range of food & farming issues such as vaccinations, fertilising, free range, alternative crops, food miles, Brexit, sustainability, soils, climate, fads & veganism.
Our farm manager Adrian Joynt, has just sent me this update which I thought may be of interest to our farm shop customers but also to other farms & estates.
Livestock
Vaccinations are used to prevent disease & reduce antibiotic use. The need to vaccinate is confirmed by blood tests & veterinary advice. Cattle graze extensively on permanent pasture which is an environmentally friendly method of farming, as it contains a mix of grass species, herbs & wild flowers. The grass also acts as carbon sink. Herbicides are only used where necessary to control invasive weeds (docks, nettles & thistles) & poisonous weeds (ragwort). All the livestock manure is applied to the arable soils (ie spread in fields where wheat, oats or barley are growing) to return nutrients & organic matter to the soil.
Fertilisers
These are applied to crops based on the soil type, previous use of organic manures & the crop requirements. All the arable fields have been mapped into one hectare blocks for the soil reserves of potash, phosphate, magnesium & lime. The fertiliser or lime is applied using precision farming techniques at variable rates to only the areas of the field that require it. The reasons for this are to avoid waste of nutrients by over-application, to maintain or increase crop yields by ensuring that there is adequate nutrition & to improve water quality.
Cultivation
Our cultivation strategy is mainly “min till” (ie. minimum cultivating before planting) or non inversion, by cultivating shallower & not inverting (turning it over) the soil. The result is that the soil structure improves, drainage improves & soil organic matter is maintained (soil organic matter is lost by oxidation when air is incorporated into the soil). The plough is used when there is a need to control grass weeds (grass seeds do not usually emerge from depth & degrade in the soil relatively quickly). Min till cultivation requires less power & fuel.
We apply chicken muck & sewage sludge to improve the soils on the farms. This helps to maintain soil structure & moisture retention by raising the organic matter content, as well as providing valuable nutrients & trace elements.
Cover crops
Cover crops are grown on much of the land for spring cropping (ie. planting in the spring). These use nutrients (nitrogen, sulphur & phosphate) that would otherwise be leached out of the soil over the winter period & into the water courses & groundwater. The roots of these crops are useful in maintaining & improving soil structure. Firstly they penetrate the soil & then as they decompose they provide organic matter & channels for water to drain through.
A range of crops are grown in rotation to prevent the build up of disease, particularly soil borne diseases such as Club Root & Take All. Varietal selection (eg we can choose a different variety of wheat) of each crop is based on yield & disease resistance.
If you’ve found this interesting, look out for new posts on this blog & in our enewsletter. If you don’t get the latter, but would like to, just click HERE.
You can watch the farming year from our Skylark Nature Trail which is a free 45 min walk starting from & finishing in the car park at Apley Farm Shop (TF11 9EF).