One of Apley Walled Garden’s original greenhouses began to be renovated last week, so I was very excited to go & see it this week.
The roof bars & old guttering have been removed, the old timber treated & the guttering repainted ready to be replaced.
Whilst there, Phil Allen, Head Gardener, updated me: Pak Choi & broad beans are in the Polytunnel. Three types of beetroot are in bed 16: Chioggia, Albino & Pablo (baby deep purple). Three types of lettuces are in another polytunnel – Lolla Rossa, Red Deer’s Tongue & Bull’s Blood. Three types of pumpkins have been planted in the melon pit: Thai, Bonbon & Turk’s Turban. Cucumelons (cross between cucumbers & melons). Flowers being grown are carnations, Sweet William. Holly Hocks, Amaranthus, Dahlias & Zinnerias, Alyssum & Malvia. Also Stocks, Passiflora & Ammobium (which looks like a dried flower). Banana shallots & Red Baron shallots have been sown (they’re only available from seed). The tomatoes (which are nearly all heritage varieties) & cucumbers are nearly ready to be planted on from the melon pit (wonderfully hot) into the greenhouses.
Phil admitted the rabbits are currently posing a bit of a problem, burrowing under the walls like Peter Rabbit !
Course news is that the first day of the Three Season Gardening course just took place on Wed 15 April & the first Beginners’ Marketing Course stars Wed 25 April.
We produce weekly crop reports for those we supply, principally Apley Farm Shop & Creamery Cafe of course, but also the University of Wolverhampton & local restaurants. From now on, using photos of crops such as these here (currently grown in our polytunnels), those crop reports will be illustrated, which will no doubt help chefs when ordering.
Recently I rode a new route on 1 of our ponies & was astounded by the metres & metres of wild garlic carpet around me. It was an ancient dingle in a deep gorge which obviously used to have a much bigger river in it. It was an amazing sight – not captured well here on camera as the pony wouldn’t stand still for long enough ! We also have heaps on the Apley Estate of course too, which our Head Gardener Phil is picking for our Head Chef Martin.
On Apley Farm Shop’s Delicatessen counter this week, we’ll have wild garlic & asparagus recipes, which will of course also be served in the Creamery Café. I adore Wild Garlic soup which is fine as long as it isn’t too concentrated. Wild garlic & potato soup for example is very good.
For me it’s the height of foraging – like blackberries – free & totally delicious. It’s great for soup, pesto, garlic butter/ bread, or just included in salads. Use the pretty white garlic flowers as a table decoration – then truly nothing’s wasted !
An opportunity has arisen today for a new marketing assistant at Apley Farm Shop. It’s a challenging role, so if you or someone you know is up to it, get in touch ! I was going to write about the Apley Walled Garden 3-seasons gardening course which starts on Wednesday, but that’ll have to wait until tomorrow. Here’s the Marketing Assistant job specification below.
Marketing is generating an interest to make a physical difference, so that’s the aim of the role !
Working on a broad remit, tasks include in-shop & event promotions, on-site signage, website updates, social media, e-mail marketing, design & production of printed publications, data entry, collating & monitoring feedback, copywriting (press releases & articles), handling our advertisements, event management, liaison with media & the press, research & general marketing administrative tasks.
The Marketing Assistant will also be involved in the ongoing development of our loyalty card scheme & the opportunity to help to shape marketing campaigns.
The role requires someone who is speedy, efficient, flexible & fun, with a good telephone manner. Applicants also need to be quick to adapt, personable & demonstrate a positive & willing attitude. We’re seeking a positive team player with the ability to work on their own initiative, creative & innovative, proactive & dynamic. They must be able to work under pressure, working to deadlines in a fast-paced environment & be comfortable interacting with customers face to face.
Excellent IT skills must include specific experience of working with Photo Shop, Publisher, MS Word, Excel, Outlook, Access & other databases, updating websites in Wix & Word Press, enewsletters, Facebook & Twitter, e-mail marketing methods, Google Analytics as well as other related software. Fast touch typing is essential.
Other skills required include a high level of accuracy, attention to detail & excellent proof reading skills. Highly organised, excellent time management, strong project management skills, the ability to work on several projects at once & prioritise tasks. A clean driving licence & & access to a car. Excellent communication skills are required, including written English.
The candidate should ideally possess a degree in Marketing or an IT-related subject. They must have relevant experience, ideally from a visitor attraction or retail business. It’s a full time, long term position for someone who wishes to grow with us. For a full job description, please email General.Manager@ApleyFarmShop.co.uk or call 01952 730 345 (6 for the office). Start date – anytime from 1 May. “
As a passionate recycler, I’m delighted the Pigg’s Playbarn staff are running a Recycling Club for the next 6 weeks. Here’s their schedule which starts in only 4 days on 16 April. I’m looking forward to seeing the results !:
Thursday 16th April – Lid stamping patterns
Thursday 23rd April –
Thursday 30th April – Glow stick bottle animals
Thursday 7th May – Dream catchers
Thursday 14th May – Bird feeders made of recycled bottles
Thursday 21st May – Sock puppets
4-5.30pm. £3.50 includes 30 mins free play in the playbarn, suitable for 4-10 yr olds, booking is not essential but places are limited. firstname.lastname@example.org or 01952 730 345 for more details.
I’m sure I’ve said before how each bit of customer feedback is like a nugget of gold, espcially to me in marketing. At the end of March, Pigg’s Playbarn staff were delighted to get a couple of 5 star ratings on Facebook. Almost at the same time, a man booked his child’s birthday ONE YEAR AHEAD as he was so delighted with the experience he’d had this year. The Easter Egg decorating was soooo popular – Pigg’s Playbarn quickly reached its full capacity.
In cas you haven’t got hold of a paper copy for yourself, click HERE (or onlthe link below) to read the latest online edition of Raring 2 Go, a great little magazine in which we sometimes advertise. http://magazines.raring2go.co.uk/wolverhampton/spring/
It’s definitely worth a special trip for our new Chocolate orange cheesecake. It was on our Easter Sunday Lunch menu, made by our sous-chef Matthew & was so popular we decided to offer it in the Shop too this week. It’s just like Terry’s chocolate orange ! Head to our Delicatessen counter where you’ll find it for £1.95 a slice.
On the Creamery Cafe menu this week is local venison bubble & squeak with sautéed cabbage from Apley Walled Garden. Stemmed leaves also from Apley Walled Garden include pak choi, mizuna, coriander & rocket will be used with various dishes.
On the food subject, my latest favourite food from Apley Farm Shop are the Oak Apple Catering cheese sables. We recently had a humdinger of a dinner party in London where we offered our friends nearly exclusively Apley foods, including smoked Apley pheasant, Apley Walled Garden vegetables & those awesome cheese sables.
Also, look out for Mr Filbert’s seeds – great for tummy rumbling moments around 11am ! http://www.mrfilberts.com/snacks.html
Don’t miss the next Gilly Clayton Cookery Club at Apley will be Saturday 2 May, to coincide with our May Food Fair in the Farm Shop.
PS. I love this message left on one of our Creamery Cafe menu boards this week. It’s always a real boost for our very hard-working & committed staff when they see five star ratings on Trip Advisor such as these ones in February – “Magnificent lunchtime meals” & “The very delightful Apley Farm Shop.”
Although we were away, I heard that Easter at Apley Farm Shop was a wonderful weekend & Rebecca (our Marketing Assistant) has just sent me these photos – I love the Easter bonnets. Francis came 2nd in his school bonnet competition, all because he had genuinely made his bonnet himself. Even though it was a very simple designed, I felt very proud of him !
Apley was a busy place over the Easter weekend. We had great weather, allowing visitors to enjoy the traditional activities & events including an Easter Treasure Hunt, egg decorating & an Easter bonnet parade. Of the 8 bonnet participants, the winners were Xiaohan Wei, Erin Morgan-Brown & Yumen Wei. I think it’ll be the beginning of a great Easter Apley tradition.
In the Farm Shop, customers found delicious handmade Simnel cakes & Easter cupcakes & in The Creamery Cafe, delicious joints of roast local venison, spring lamb (which was a sell out) & turkey. For Easter Sunday lunch, the big hit was sous-chef Matthew’s chocolate orange cheesecake.
We felt it really showed that Apley is a top family destination all year round. We’re now busy organising our next event on 2-3-4 May. Saturday will be a Food Fayre, Sunday our monthly craft fair & for the bank holiday Monday, there will be May pole dancing, a circus school, a dance demonstration & fun activities & games for all the family.
Our Farm manager Adrian Joynt has just updated me with what’s happening on the Apley Home Farm this week. “Drilling the last field of spring wheat now that the ground has dried up. Spraying the corn with herbicide to kill weeds & some fields with a fungicide to protect the crop against fungal disease as the mild wet winter has led to a build of disease on the older leaves which we do not want transferring to the new leaves. 12 cows left to calve.”
Last week, on 31 March, he said they were selling fodder beet & fertilising crops. They had 29 cows left to calve then & they were vaccinating new cattle for leptospirosis & BVD. A few weeks before that, 30 calves had been born & that he was planning fertiliser programmes for this year’s crops & repairing fences. His men then began fertilising crops with potash & nitrogen, whilst our potato contractor had begun spreading manure on his rented fields.
I hope these short weekly updates will help non-farming people to understand & appreciate the immense amount of work which goes into producing food. I’ll add photos whenever I can to illustrate the length of time it all takes. Remember when you’re next eating Weetabix or a slice of bread the year it takes to produce a cereal crop ! Apley Farm Shop is all about local food & the Field to Fork process. Adrian’s updates will also help when I give a talk in November on Food Production. I will actually focus more on the Walled Garden & Farm Shop, but will of course include the Apley Home Farm.
Adrian’s daughter Rebecca took this photo of the calves in Apley Park (which is strictly private) with their mothers. At the same time, she spotted a buzzard & owl (I thought they were nocturnal !?) but said she was to slow to photograph them (as I surely would be too !)